{"id":6033,"date":"2022-07-15T13:43:50","date_gmt":"2022-07-15T11:43:50","guid":{"rendered":"https:\/\/www.iefc.net\/?p=6033"},"modified":"2023-08-25T11:35:58","modified_gmt":"2023-08-25T09:35:58","slug":"we-present-our-new-visual-identity","status":"publish","type":"post","link":"https:\/\/www.plantedforests.org\/fr\/we-present-our-new-visual-identity\/","title":{"rendered":"Nous vous pr\u00e9sentons notre nouvelle identit\u00e9 visuelle !"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.plantedforests.org\/wp-content\/uploads\/2022\/07\/Logo_iefc__FR-1-1024x505.png\" alt=\"\" class=\"wp-image-6093\" width=\"491\" height=\"243\" srcset=\"https:\/\/www.plantedforests.org\/wp-content\/uploads\/2022\/07\/Logo_iefc__FR-1-1024x505.png 1024w, https:\/\/www.plantedforests.org\/wp-content\/uploads\/2022\/07\/Logo_iefc__FR-1-300x148.png 300w, https:\/\/www.plantedforests.org\/wp-content\/uploads\/2022\/07\/Logo_iefc__FR-1-150x74.png 150w, https:\/\/www.plantedforests.org\/wp-content\/uploads\/2022\/07\/Logo_iefc__FR-1-768x379.png 768w, https:\/\/www.plantedforests.org\/wp-content\/uploads\/2022\/07\/Logo_iefc__FR-1-1536x757.png 1536w, https:\/\/www.plantedforests.org\/wp-content\/uploads\/2022\/07\/Logo_iefc__FR-1-1320x651.png 1320w, https:\/\/www.plantedforests.org\/wp-content\/uploads\/2022\/07\/Logo_iefc__FR-1.png 2031w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\">Notre premier logo ayant vu le jour en 2005, nous sommes fiers de vous annoncer le lancement de notre <strong>nouveau logo<\/strong> et <strong>nouvelle charte graphique<\/strong> en phase avec notre perp\u00e9tuelle \u00e9volution. Ce nouveau graphisme r\u00e9unit nouveaut\u00e9, simplicit\u00e9 et modernit\u00e9, en accord avec notre identit\u00e9, nos valeurs et notre nouvelle <a href=\"https:\/\/www.plantedforests.org\/wp-content\/uploads\/2021\/10\/IEFC_strategy_lite.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie<\/a>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Nous renfor\u00e7ons ainsi notre<strong> identit\u00e9 visuelle<\/strong> pour porter notre <strong>strat\u00e9gie<\/strong> ainsi que nos <strong>ambitions<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong><u><strong><u>Pourquoi ce changement ?<\/u><\/strong><\/u><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Nous avons pris la d\u00e9cision de changer notre identit\u00e9 visuelle afin de moderniser notre image. Une \u00e9volution n\u00e9cessaire pour \u00eatre en phase avec notre nouvelle strat\u00e9gie<strong><em> <\/em><\/strong>et notre positionnement, tout en gardant les m\u00eames valeurs.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Une identit\u00e9 visuelle coh\u00e9rente, qui nous permettra d&rsquo;\u00eatre plus identifiable mais aussi plus susceptible d&rsquo;\u00eatre m\u00e9moris\u00e9. Elle doit permettre de faire comprendre ce que nous sommes et ce que nous faisons.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Un nouveau logo dynamique, qui affirme notre engagement d\u2019assurer l&rsquo;animation du r\u00e9seau et la coordination des activit\u00e9s et projets sur la th\u00e9matique des for\u00eats plant\u00e9es.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong><u><strong><u>Le concept de notre nouveau logo<\/u><\/strong><\/u><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ce nouveau logo r\u00e9pond aussi \u00e0 la tendance actuelle qui tend vers la simplification en vue d\u2019\u00eatre adaptable et identifiable facilement quel que soit le support de communication, qu\u2019il soit imprim\u00e9 ou multim\u00e9dia, en petite ou grande taille.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><strong><u><strong><u>La charte graphique &amp; la typographie<\/u><\/strong><\/u><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">La sortie d\u2019un logo s\u2019accompagne naturellement d\u2019une charte graphique. Entre nouvelles couleurs et nouvelles typographies, l\u2019IEFC a r\u00e9alis\u00e9 un v\u00e9ritable lifting ! \ud83d\ude0a<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Notre nouvelle identit\u00e9 visuelle s\u2019applique d\u00e8s maintenant \u00e0 l\u2019ensemble de nos outils de communication et \u00e9galement \u00e0 notre communication sur les r\u00e9seaux sociaux. Nous travaillons \u00e9galement sur un nouveau site internet, qui sera, en ligne tr\u00e8s bient\u00f4t.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\"><em>Suzanne AFANOU (IEFC)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre premier logo ayant vu le jour en 2005, nous sommes fiers de vous annoncer le lancement de notre nouveau logo et nouvelle charte graphique en phase avec notre perp\u00e9tuelle [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":6093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":4,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[303,27],"tags":[],"class_list":["post-6033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2022-juillet","category-iefc-newsletter"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"fr","enabled_languages":["gb","fr","es","pt"],"languages":{"gb":{"title":true,"content":true,"excerpt":false},"fr":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false},"pt":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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